Senior Business Marketing Lead, Mid-Market Services
Our Audience Marketing team is hiring a Senior Lead position to lead marketing for our Mid-Market team, first to serve as an individual contributor and then to build a small team of marketers focused on Reddit's mid-market business. The role would begin with support for all mid-market accounts in goods and ecommerce, services, and app install, and then be the primary contact for the Good team after the expansion. This role will be responsible for aligning with sales, product marketing, and insights to create data-backed business narratives and marketing materials to raise awareness and drive adoption of Reddit’s advertising solutions among advertisers.
The ideal candidate is a strategic thought leader with strong analytical skills that enable them to use data and insights to inform storytelling, develop effective go-to-market campaigns, and measure success. Excellent communication and project management skills, and a track record of creating marketing content and sales collateral that drives results, are a must. The candidate’s experience must demonstrate the ability to partner effectively with Sales teams to co-create the roadmap for success, and collaborate with cross-functional teams and stakeholders to find solutions and scale marketing messages. Significant experience crafting and successfully executing a multi-channel go-to-market campaign is required.
Please note that this role is required to work in person from our Toronto office 1–2 days per week.
Responsibilities:
- Lead marketing strategy for Midmarket across our Goods, Services, and App Install businesses, including identifying opportunities for scaled marketing programs, key industry events, and new narratives/content to bring our Reddit for Business message, solutions, and products to market
- Partner with Sales to create solutions that address customer challenges and turn them into opportunities via insightful content that drives results
- Leverage data/insights from the insights team and from self-service tools to tell the story
- Partner effectively with cross-functional teams to develop content and ensure Reddit for Business messaging is integrated, actionable, and consistent
- Work both as a player and a coach with expansion to management opportunities, but still maintaining expertise in the Goods space
- Contribute to the broader business marketing roadmap and collaborate with marketing peers to support campaigns targeted to current and prospective advertisers
- Create compelling marketing content that supports the Reddit for Business roadmap and maintains brand voice and style
- Develop sales collateral, including vertical narratives, presentations, pitch decks, playbooks, and other materials to support business growth
- Write marketing content for organic and paid media, webinars, blog posts, industry events, and whitepapers
- Evaluate and report on content and campaign metrics and iterate based on results
Qualifications:
- 10+ years of B2B marketing experience, preferably with Mid-Market, and a strong track record partnering with Ad Sales to create executive-level collateral
- Management experience, focused on mid-market and scaled marketing
- Experience leading GTM strategy in the US and deep knowledge of digital/social media marketing
- Proven ability to develop impactful B2B content across organic and paid channels, with proficiency in analytics tools like GlobalWebIndex and Comscore
Benefits:
- Comprehensive Health Benefits
- Registered Retirement Savings Plan with matching contributions
- Income Replacement Programs
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days Off
In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.
During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.
Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.